IndieNetunes: Behind The Scenes.
We are TuneFinders ... a group of music lovers who search the net to filter out the greatest, original and independent music on the planet. We then present the songs we find to you here, at IndieNetunes, in the spirit of "old" FM radio.
We turn you on to fresh new music, one great song at a time.
Outside the box!
At IndieNetunes we tie our success to the band's songs that are represented here, (as opposed to other music sites & businesses that make money off of someone's dreams. We call them Dream Miners. We are not Dream Miners.) If the bands make money then we make money. If not then we don't either.
Here's how it works
We have generated and will continue to add to a Data Base new & original Independent music (that we select) on an invitation, song by song basis.
From this Data Base of songs, you, the listener, can choose ten to fifteen songs. We then will take those choices and make a custom compilation CD. This way you get a CD to rock to that you are sure to like. For those of you who prefer the instant gratification of burning your own CD, we also offer downloads.
For the artists, this will give a potential fan the listens and time needed to fall in love with the music. We limit the number of songs from each band on iNt. So when the listener becomes a fan, (and we know you listeners will become fans) and want more, they can go to the artist's web site and buy a CD directly. It is our mission to introduce the independent musician to the independent fan.
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And now an iNt bedtime story...
IndieNetunes : About the custom compilation CDs.
Not very long ago an Angel posted a simple message on a small lonely forum on a little known site on the great big world wide web.
She asked, wasn't there someone out there who could make her a CD of some great music, some great independent music?
She was so tired of listening to tired old songs.
Well I answered that Angel and that's why IndieNetunes exists today. That was the seed that started to grow the idea of custom compilation CDs which I'd like to explain in more detail right now.
As said before, a visitor to iNt can browse the tunes and add them to their shopping cart. Currently, we make CDs with ten to fifteen tunes.
The Compilation CDs get burned from the MP3s we have on file, (without the Vox Tags.) The bit rate we use is 192Kbps. The CDs are without any encryption and can be played in any standard CD Player. (BTW we also offer MP3 downloads for sale for those ahead of the curve who like to burn their own discs.)
In the spirit of openness (and because we hope you buyers out there are concerned about supporting independent music and artists,) let's bring up the topic of money.
We here at iNt start with the idea that the going price for a song on a CD or for a download is $0.99
The percentages we need to work from for said CD is 50% for the Artists and 50% for IndieNetunes from the base price. So any one song on a single compilation CD earns the artist about 50 cents. When it comes to downloads the percentage shifts to the artists benefit (along the same lines as the iTunes store,) 65% Artist, 35% iNt.
Now do the math and fast forward...
we'd go broke selling individual custom compilation CDs for under $10. The labor involved is much much higher than a mass produced product and the printable blanks are "state of the art" expensive!
So... we need to add some more to the cost of the CD considering that... it just costs us more... We deliberated a great deal, got out the pocket calculators and finally flipped some coins and came up with a selling price of $12.50. So, for the good of everyone involved... can we make this pig fly?
Any further questions unanswered here? Please post them in the Artists Forum. Now, what I need to do is update that Angel's computer system so that she can download MP3s and I won't have to mess with making CDs for her anymore.
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Greetings and salutations IndieNetunes visitor,
I am the CEO of iNt and also a TuneFinder myself. (My identity has been changed to protect the innocent.)
I am glad you came to visit! WELCOME! Please, while you browse our site, keep in mind we are not like the rest of the music industry. We are like wild dogs scouring a barren frozen winter landscape looking for music to satisfy our souls (yet civilized enough to wear sensible shoes and stylish enough to avoid socks with sandals in the summer.)
Please let me state:
We don't care if our artists smell bad or wear socks that don't match or stutter whenever they ride Amtrak. We don't care if our artists are Super Models with no body mass to speak of. We don't care if our artists are God's gift to ugly. We don't care if our artists are young or fat or old or drink alcohol or aren't spiritually enlightened. We don't care if our artists have one eye, one arm or are missing any body parts.
You might think that we don't care about anything. On that account you would be wrong. We care deeply about music. We love music! To get a tune on this site all you have to do is write and produce a great song and get lucky enough to have one of our TuneFinders sniff it out.
If you happen upon a group here that you don't like because they ran over your dog with their band van Too bad. We don't care! As long as their song is great. (Unless, of course, the dog was a TuneFinder, then they're outta here.)
It's all about the music
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Q: This music is great! Why don't I hear any of it on the radio?
A: Because, Independent artists or small labels can't afford to pay for play. That's right, what you hear on almost all radio stations in the USA is being played because the radio stations are being paid to do so. It's not strictly "payola" but it might as well be. Here's how it works:
The big record labels, the "Big Five" pay independent promoters to promote their stuff to the radio stations. The promoters pay a portion of that money to individual radio stations. Bingo, the song gets added. If you do not pay a promoter you can't get anything on the air waves. Their power is not in promoting anything but rather the ability to keep songs from being played. It must be up to $350,000 by now to get something added nationally. That does not include "service fees" or "fees for more spins per day". This is how the big record labels squeezed out the indies. It's been going on hot and heavy since at least the mid 70s.
This activity is documented in the book titled "Hit Men" written by Frederic Dannen. The opening chapter tells the story of how Pink Floyd couldn't get "Another Brick in the Wall Part 2" played on any of the major radio stations in LA even though the song was becoming a hit across the country, Floyd mania was in full bloom and the band had sold out all of it's concerts in LA. You see Dick Asher of CBS Records was running a secret experiment to see if he could break the single without paying the Promoters in the LA area. When Floyd's manager caught wind of it wondering why he never heard the song on KEARTH, KFI, or KHJ, the promoter was paid and that afternoon the song was being played. This was in early 1980. It's the same game these days. Check out Salon.com. They did an article about this very activity in March of 2001.
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Q: What is that speedometer looking thingy on the artists pages?
A: That is IndieNetunes unique perspective of looking at songs on a simple mellow to heavy (hard) basis. The scale goes from 1 to 10 but it has nothing to do with ratings or popularity - just mood!
Q: How do you TuneFinders find the really good songs?
A: The TuneFinders are constantly browsing the net (with a healthy amount of time spent at GarageBand.com.) We don't target any particular genre. Our ears are programmed to identify great tunes. Great tunes have four elements and in most cases, the stronger a song is in these elements the better it is. The criteria we base our selections on are:
Melody and Themes, Harmonic Structure, Rhythmic Interest, Lyric Content
Q: I've heard that ClearChannel owns over 1000 radio stations. Since radio is so bad these days does that make ClearChannel the Enemy?
A: Yes, the airwaves belong to the people and ClearChannel's (CC) stewardship is nearly criminal. Their only goal is money and they neglect their responsibility to the Art they make their money from. We deserve better. CC does own over 1000 radio stations and because of "pay for play" (see FAQ #1) the music they play is staler then month old bread. We recommend to all of our artists that they don't waste even one minute trying to get their material on any CC radio station, or any station run by a big broadcasting group for that matter.
We have a TuneFinder member who ran an experiment trying to get a great topical song on the radio a while back. This member targeted Independent owned stations and group owned stations of the same format. The song got added to over 35% of the small indie stations. The same song got added to 0.00% of stations owned by groups such as CC.
If you want to hear fresh new innovative music, don't turn on your car radio, stick in an IndieNetunes CD and groove on knowing you're supporting real music by real musicians instead of the old rotting status quo.
Q: My amp isn't working right. It makes a bruuummm sound when I play a song. Why do my speakers hum?
A: They hum because they don't know the words.
Q: I read your CEO letter but you don't say who he is. My friend says this looks like the work of an industry insider gone rebel. Who the heck is your CEO?
A: Hold on there little doggie. Your friend is misinformed. As of the year 2004 in the month of February our CEO was not an industry insider. Let's squash that right now. Our CEO is kinda like that man behind the curtain in the movie The Wizard of Oz. BTW who says our CEO is a he?
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Q: My song sounds a little different on your site. My girlfriend says it sounds better but she has ears of stone. What did you do to it?
A: There’s a wide range of songs here at iNt with a broad spectrum of sounds. We modify the tunes for radio play on KwiNt. We have on staff a TuneFinder who’s a trained studio engineer. Pat takes the tunes and "normalizes" them. This is mainly a level change up or down and sometimes a touch of EQ. He/She also ads the tags and this is what you hear at iNt. The files available for download and custom CDs are also modified but do not have the tags on them.
Q: You refer to Pat as a He/She???? What’s up with that?
Q: Still more questions?
A: Contact Pat at email@example.com
A: Mail a letter to Louie in the complaint Department:
Louie "face crusher" Vitella
Department of Corrections
San Quentin, California
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